The Situation:Heading into the second half of the NBA season, AT&T needed something to excite the audience.
The Solution: Download the KissRole: Senior Art Director | Platform: National TV, Rich Media Banner, Social Media
Knowing that All-Star weekend was fast approaching, why not capitalize on the excitement of the Slam Dunk contest. Without an official NBA sponsorship, we had to get crafty. So we decided to capture an NBA star as they prepared for the Slam Dunk contest.
The Creative:→ DOWNLOAD THE KISS TV
We cast the human highlight reel (and soon-to-be 2011 Slam Dunk Champion), Blake Griffin, in the gym practicing dunks. His friends, unimpressed, get blown away when Blake uses his secret weapon, a smartphone powered by AT&T. We shot this a week before All-Star weekend and I hoped Blake would use it in the dunk contest. Ultimately, he opted to jump over a Kia instead... for the win.
→ DIGITAL BANNER
The Blake Griffin Super Dunk Challenge allows you to create your own amazing dunk by selecting individual moves and props. Once you create your dunk you can share it with friends or challenge others to see who can come up with the most amazing dunk as voted on in the gallery.
→ SOCIAL MEDIA
Adoring fans of the commercial need not be jealous anymore. The Blake Griffin Kissing Booth gives fans a chance to kiss Blake by activating their webcam to replace the original girl on the phone. This video can be added to the Kiss Gallery and be shared with friends.