The Situation:

When the opportunity to expand the agency's scope of work presented itself, I answered the call.
The assignment: introduce LG's latest touch-screen phone to the (then) new Millennial audience.

The Solution: Slide It

Role: Art Director | Platform: National TV
We created a 30-second, life-sized product demo of the phone, using their lifestyle as a metaphor. And the music was pulled from a UK band I discovered during SXSW. Don't worry, the TV version had plenty of demo animation.

The Creative:

→ SLIDE IT TV


To demo the product, we decided to move some things around. I won't lie, the spanish version of is pretty catchy, too.