#3xmvp

The bombastic and outlandish comedian Kevin Hart, known for filling arenas beyond capacity, once put his comedy career on hold to pursue one of his life-long passions—to become the first 3x Celebrity All-Star Game MVP. Verizon captured this hilarious journey full of drama, shenanigans, and cameos from the likes of singer Ne-yo, NBA star Doug Christie, and ESPN commentator Stan Verrett.

Client: Verizon
Type: Digital, Social
Reach: 133M impressions and nearly 500k video engagements

CD: Mike Williams
CD: Robert Clifton, Jr.
ACD: Greg Rogers

Director: Marcos Zavitsanos