i bring brands
down to earth
and connect them to the people.

 
 

Experience ( pdf | LinkedIn )

Self-Employed | Chicago, IL | Aug 2024 – Present 
freelance creative 
Provided rebranding solutions for small businesses and strategic creative direction for ambitious entrepreneurs, helping them elevate their brand identity and achieve their vision.

  • Led a comprehensive brand refresh for New Jersey-based DIG Architecture Firm, delivering a full suite of branding assets to redefine their visual identity and enhanced market presence.

  • Directed creative strategy and design work for the Diaspora News Network, crafting impactful visuals that celebrate and promote awareness of African culture worldwide.


FCB Chicago | Chicago, IL | Aug 2023 – Jul 2024
associate creative director 
Joined FCB in the wake of their major Pfizer account win, playing a pivotal role in shaping and executing creative strategies for the Abrysvo awareness campaign.

  • Directed and mentored a team of 12 creatives, fostering growth across junior to senior levels.

  • Spearheaded creative standards and expectations for Pfizer’s Abrysvo RSV campaign, Comirnaty-COVID, and Prestige brands such as Chloraseptic.


Self-Employed | Chicago, IL | 2023 
freelance creative 
Developed and delivered impactful creative assets for industry-leading clients, including Essence, Snapchat, AT&T, and Procter & Gamble, driving innovation and brand engagement.

  • Conceptualized and delivered social and OOH graphics for the Essence Festival of Culture and the Snapchat DEI Summit.

  • Revitalized branding and designed comprehensive capabilities deck and branding assets for FFB Collaborations, streamlining client outreach.


Fluent 360 | Chicago, IL | 2021 – 2023
associate creative director 
Provided strategic creative direction, inspirational leadership, and hands-on mentorship across a diverse portfolio of brands, including Beam Suntory, Nissan/Infiniti, U.S. Army, TGI Fridays, AARP, and Kaiser Permanente, elevating brand narratives and fostering team growth.

  • Creative lead for the Nissan x BET #NextUp Contest, pairing emerging music producers with hip-hop icon Just Blaze, culminating in a live BET Hip-Hop Awards premiere.

  • Directed a multicultural outdoor campaign for Maker’s Mark, featuring works by up-and-coming POC muralists to expand brand relevance among diverse audiences.

  • Delivered strategic creative oversight across accounts including Jim Beam, TGI Fridays, AARP, and Kaiser Permanente.


Self-Employed | New York, NY | 2016 – 2020
freelance creative 
Delivered top-tier creative services for prominent NYC-based agencies, including Momentum, Wasserman X, Rauxa, VaynerMedia, The Cement Bloc, Mediacom, and Razorfish Health.

  • Executed social and OOH campaigns, provided ideation and design work, as well as pitched new business ideas for top brands like Coca-Cola, Verizon, Vans, Michelob Ultra, New Balance, and Chase, adapting to client needs from concept to execution.

  • Led creative direction for The Robot Company (sports marketing agency of LeBron James) for El Clásico's first U.S.-based soccer competition in Miami, which included a VIP event FamJam, a celebrity soccer event featuring Drake and Draymond Green.


CommonGround-MGS | New York, NY | 2013 – 2015
associate creative director 
Relocated to New York City to build and lead the creative team for CommonGround, following their major acquisition of the Verizon account.

  • Led creative for a comedic web series featuring Kevin Hart for Verizon, which aired in the week leading up to NBA All-Star Weekend.

  • Delivered holiday TV spots for Verizon, driving engagement during their U.S. retail relaunch.


SandersWingo | Austin, TX | 2006 – 2013
senior art director 
Started as a junior art director and emerged as a key contributor, significantly enhancing the agency's overall portfolio and creative reputation.

  • Conceptualized and executed culturally resonant campaigns for AT&T, earning viral traction and securing the brand’s position in African-American culture.

Skills

Adobe CC: Photoshop • Illustrator • InDesign
AI Images : Midjourney • Leonardo AI • Adobe Firefly
AI Videos: Runway ML • Kling AI • Minimax
Editing: Capcut • DaVinci Resolve • Premiere Pro
Presentations: Keynote • PowerPoint • Google Slides

Education

The Creative Circus – Art Direction & Advertising
Boston University – Communication & Advertising

Awards

2x mosaic award
shorty impact - gold
shorty impact - honor
austin addy - bronze
ana award