Greg Rogers
 

i bring brands
down to earth
and connect them to the people.

Home.jpg
 
 

// Experience ( pdf | LinkedIn )

fcb chicago // associate creative director / chicago, il / aug 2023-jul 24
accounts: pfizer (Abrysvo RSV, Comirnaty-COVID) • prestige (Chloraseptic) • anthem bcbs (WNBA)

  • help set creative standards and expectations for Abrysvo creative team

  • manage, guide, mentor, and train a creative team of 12 (junior-senior level)

freelance // associate creative director / chicago, il / 2023
accounts: essence festival of culture • snapchat • at&t • P&G

  • created social and OOH graphics for the 2023 essence festival and 2022 snapchat dei summit

  • updated brand identity and designed capabilities deck for FFB Collaborations

  • agencies include: Group Black, Essence Magazine, 19th & Park, FFB Collaborations, the 360 Agency

fluent360 // associate creative director / chicago, il / 2021-23
accounts: nissan • infiniti • maker’s mark • jim beam • us army • tgi fridays • aarp • kaiser permanente

  • advised and mentored creative teams across multiple accounts

  • creative lead on brand partnership between nissan & bet to launch the #nextup contest that sought out emerging music producers, placed them in the studio with legendary hip-hop producer Just Blaze, and premiered the winning track live during the bet 2021 hip-hop awards

  • hand-selected seven up-and-coming POC muralists for a nationwide outdoor campaign introducing the maker's mark brand to a growing African American and Hispanic whisky audience

freelance // associate creative director  / new york, ny / 2016-20
accounts: at&t • verizon • sprite • vans • new balance • el clásico miami • chase • michelob ultra coca-cola • montefiore hospitals • vraylar  

  • worked various accounts in multiple capacities from creative direction to hands-on layout design

  • provided creative direction and design expertise for events surrounding el clásico’s first us-based soccer competition promoting hype and awareness 

  • oversaw design and content capture of the VIP event within the el clásico festivities, FamJam: a celebrity soccer competition with twisted rules (teams captained by Drake and Draymond Green) 

  • agencies include: the robot company, wasserman x, rauxa, vayner media, momentum, the cement bloc, mediacom, razorfish health

commonground // associate creative director / new york, ny / 2013-15
accounts: verizon • miller-coors • new business

  • creative lead for comedic web series featuring Kevin Hart for verizon that aired prior to and during nba all-star weekend

  • created and produced holiday tv spots to help promote the relaunch of us-based verizon retail stores

sanders\wingo advertising // senior art director / austin, tx / 2006-13
accounts: at&t • mini usa • state farm • chevy • new business

  • worked on new business pitches and was behind the creative that ultimately won the chevy account for the agency

  • at&t “kicks” tv spot received major buzz in various hip-hop magazines and blogs. full feature in The Source magazine, putting at&t at the forefront of AA culture

  • at&t “swag” tv spot went viral on facebook and youtube, spawning a fb fan page with over 100k likes and several youtube parodies

burrell // freelance art director / chicago, il / 2006
accounts: mcdonalds • general mills

  • promoted new menu items with tv and print campaigns

// Education

creative circus // art direction & advertising
boston university // communication & advertising

// Awards

mosaic award (2022)
shorty impact - gold (2022)
shorty impact - honor (2022)
ana award (2022)
austin addy - bronze (2010)
mosaic award (2009)