fam jam
When the epic rivalry of El Clásico (Real Madrid vs FC Barcelona) finally made its way to U.S. soil, we needed a way to entice casual American fans who were more accustomed to their players wearing helmets and pads instead of colorful jerseys and shorts. As a part of our weekend activation, we launched FamJam: the first celebrity soccer match with twisted rules pitting Team Drake vs Team Draymond Green.
Client: El Clasico Miami
Type: Experiential, Social
Players and guests included: Lil Wayne, Nikki Minaj, Jessie Williams, Cory Joseph, Dave East, Leticia Bufoni, Ronnie Fieg, Paolo Maldini, Erica Ash, Terrell Owens, Raul, Jessie Usher, Eric Bledsoe, Amanda Cerny, PK Subban, and Philip Neville.
Above: the fam jam sizzle reel capturing all the fun.
Creative Director: Greg Rogers
Photography: Raven Varona
Social: Karen Civil
Robot Co: Maverick Carter & Paul Rivera
Sponsors: Beats by Dre & Nike
Event: Game Seven