UNLIMIT expo

The Army opened its doors to the Unlimit Expo, an event for everyone to discover what they’re into, find people with similar interests, and explore what they’re made of. It was also an event for the public to learn things about the Army that they never knew before. The Unlimit Expo brought the Army to life through several unique experiences. This includes a signature “mess hall” aka a cafeteria, panels with active-duty Army Soldiers who have excelled outside of the military, health and wellness zones explaining the importance of mental and physical fitness, themed booths based Soldiers and their respective success stories, fashion and art spaces for attendees to explore, and plenty of games to collect Army merch. 

Client: U.S. ARMY
Type: Experiential, Social, Digital

In addition to the weekend event, we captured the stories of some very interesting soldiers with a unique story to tell.

ECD: Jose Suaste
CD: Juan Moore
ACD: Greg Rogers
Copywriter: Allie Lyke

Media Partner: Complex